Guizhou Zunyi Yuan Laotou Food Co., Ltd., established in January 2021 with Yuan Shizhu as legal representative and a registered capital of 10 million yuan, is headquartered in the Yue-Qian-Zhu-Zun Industrial Park of Huichuan. It is a modern enterprise focusing on the entire chili pepper industry chain. The company has a total planned investment of 90 million yuan, with its core comprising three major sections: a 43,000-square-meter modern factory (including a 23,000-square-meter raw storage workshop), a 20,000-mu chili pepper planting base to be developed in three phases, and a 10,000ton-level ceramic jar fermentation storage facility. As of the end of April 2025, the new factory has fully entered production.
The company's development deeply links policies with people's livelihoods.：On the one hand, relying on government policy guidance to optimize the industrial structure, it locks in the quality and supply stability of raw materials from the planting through the "enterprise base farmer" cooperative model, and strictly controls the conversion standards from primary agricultural products to processing raw materials; on the other hand, it drives employment the industry, helps local agricultural modernization, and effectively fulfills social responsibilities while enhancing its own core competitiveness.
Adhering to the philosophy of "openness, passion, integration, and innovation," the company takes "survival through quality and development through innovation" as its core principle, widely recruiting talents and expanding markets, and is committed to becoming a leader in Zunyi's chili industry. In the future, it will deepen its strategic layout in three aspects: technological upgrading, collaborating with provincial and municipal agricultural research institutions to introduce advanced cultivation and processing technologies, empowering product quality with science and technology to meet the demands of healthy consumption; brand expansion, opening up domestic and international sales channels to promote products to a wider market, achieving a win-win situation for the enterprise and the local economy; and green development, adhering to the "green, healthy, and sustainable" path to help the chili industry transform and upgrade.
To build a complete industrial ecosystem, the company achieves synergistic development across multiple tracks：
• supply chain side：Collaborate with multiple supply chain enterprises in the province to build a new agricultural product circulation system, enhance product value-added, and bring chili products to the publics dining tables;
• catering side：Invest in the establishment of Zunyi Jinshuiloutai Catering Co., Ltd., directly addressing consumer needs, integrating traditional Guizhou cuisine with techniques to create innovative dishes, and providing customized B2B Guizhou cuisine ingredient package services, while optimizing product recommendations through industry exchanges and consumer preference analysis to boost development of Guizhou cuisine.
• E-commerce side： Build a self-operated e-commerce system, rely on the Internet to open up online channels, and achieve "online offline" linkage, which only meets consumers' needs for convenient shopping but also establishes a direct sales channel for agricultural products, enhancing market competitiveness.
With "Quality First, Innovation as the Soul" at its core, the company integrates the regional culture of Zunyi into its products and. On one hand, it builds a smart agriculture platform to drive industrial upgrading through informatization, making chili products a bridge connecting farmers and the market to boost rural; on the other hand, it enhances intelligent production levels through modern information technology, ensuring the safety and efficiency of products from production to delivery, continuously expanding brand influence, injecting vitality into the regional economy.
In the future, the company will continue to explore innovative business models, integrate industry resources to build a chili industry ecosystem, and deepen cooperation throughout upstream and downstream of the industrial chain. On the basis of adhering to the bottom line of quality, it will lead the development of local characteristic industries through brand building, empower rural, and let the Yuan Laotou chili series products radiate stronger market vitality.
